Bryan Chang is a designer and artist working at the intersection of graphic design, scenography, and media art. His practice spans visual identity, print and digital design, lighting and multimedia design, and photography. His work in theatre and dance has received multiple arts award nominations. Bryan is also a co-founder of Sans Collective, an interdisciplinary group creating work for performance and exhibition. He is currently based in Kuala Lumpur, Malaysia.
Lucky Bo
The initial identity was designed to evoke a bright, friendly atmosphere while communicating the dual-menu concept. It featured colour blocks, simple illustrations, a rounded primary typeface, and a complementary palette that echoed the interior accents.
As the rebrand shifted its focus toward steaks and bolder flavours, the identity adopted a stronger tone. A high-contrast typeface was introduced, and red—drawn from the glow of hot charcoal and the restaurant’s signature Josper oven—became the primary colour. Elements from the original identity were retained and used contextually to maintain visual continuity.