B_G_R
Visual Identity, Collateral Design
The Bangkung Row
2020 Visual identity and collaterals for B_G_R, a gourmet burger restaurant in Bangsar.
To contrast the restaurant’s unconventional setting—a former casual fine-dining space—the identity embraced a raw aesthetic with subtle touches of refinement. The colour palette was designed to evoke a sense of lushness and freshness, complementing the warmth of the interior.