Bobo KL
Visual Identity, Collateral Design; Photography
The Bangkung Row,
Baby Grand Productions
2015 – 2021
Visual identity and collaterals for Bobo KL, an intimate jazz club, performing arts venue, and bar in Bangsar. In its early years, it also operated a dining room on the floor below.
The visual identity was designed to be bold, elegant, and dynamic—featuring a visual element inspired by the baby grand piano, a central fixture in the space. The timeless pairing of Bodoni and Futura anchored the typographic palette.
A series of weekly show visuals was developed and evolved over the years, experimenting with varying expressions and layouts while remaining grounded in the core identity system.